Harnessing the power of story.
I believe in the power of story. Stories bring us together, they inspire us and spur us to action. Whether you realize it or not, you are telling a story every day - through your words and most of all your actions. I’m passionate about helping brands and organizations identify and tell their stories to spark change. I believe together we can tell stories that change the world.
Our stories matter. And yours does too.
“Good story’ means something worth telling that the world wants to hear. Finding this is your lonely task. Your goal must be a good story well told.”
Areas of Expertise
Digital & Social Media
More than 3.5 billion people are active on social media channels worldwide. I have built social profiles from the ground up, managed both organic and paid global content campaigns and executed all aspects of content creation, all while exponentially growing content engagement.
Corporate Social responsibility
91% of consumers expect businesses to operate responsibly to address social and environmental issues. Whether bringing life to old programs or re-thinking new ways to make a difference, I have experience in community relations, program management and employee volunteerism.
communication Campaigns
I’ve forged internal and external partnerships and executed cross-channel campaigns in order to tell the right message at the right time to the right audiences. I’m well-versed in planning and executing multi-channel, global communication plans across organizational functions.
Employee Engagement
Our employees are our best ambassadors. How do we equip them to tell our stories well? I’ve created templates and education trainings that have been socialized with executive leadership company-wide to transform employees into the best brand advocates.
Storytelling
Stories help customers and employees remember your brand, inspire change and even drive consumer action. Whether copywriting, blogging, video scripting or ghost writing, I write stories that drive change and amplify key messages across the right platforms for your organization’s audiences.
Employer brand
From creating a memorable culture to maintaining a strong reputation, your organization’s employer brand helps recruit and retain top talent in. your industry. I have built EB programs on Glassdoor, Fairygodboss, LinkedIn and the Muse.